April 21, 2020 | Issue No 01

Welcome to Strategies for Staying Connected

To say that these are uncertain times is certainly something you’ve heard, a lot (maybe too much), over these past weeks.

Physical distancing and self-isolating are now words that feel like uninvited guests who barged in, made themselves comfortable and then informed us that they plan to stay a while.

So, as we navigate this new reality in both our personal and professional lives, so many of us, globally, have turned to the online world for communication and community.

In doing so, we have transferred our need to connect with the moments that bring us joy: a great hotel stay, a fabulous meal, decorating our space or the purchase of a new home – into the online world.

For the brands and businesses that are a part of providing those experiences, your current and future customers are looking to meet you online to continue the conversation and be engaged.

The obvious next question then is, well, how do we do that? Especially while being sensitive and not tone deaf to the myriad of emotions that are accompanying this period in our lives.

How do you connect with a future traveller to your hotel or destination when they are currently cooped up at home? How do you provide value to a potential home purchaser when physically viewing a space isn’t an option right now?

How as a business, do you cut through all the volumes of content about marketing during Co-Vid now that we have all been at this for weeks?

Oh, and what are colleagues in the industry and other verticals doing and seeing a positive response to? Are there any examples of good, ahem, pandemic social media (sigh) now that we are eight weeks in?

During this time, LuxStory will provide you with a toolbox of social media tips, a curation of what has been working in social media marketing since this global shift and an action plan to keep the dialogue going and value focused.

For net new clients, LuxStory is also offering a deferred payment plan to manage your brand’s social media and to help your social channels stay connected, engaged and grow – now and in the long run.

Now, as with every toolbox, there are some nuts and bolts:

How often will I receive an email from LuxStory?

We will be sending out our roundup of what’s working, resources and tips 2-3 times a week and do the heavy lifting of cutting through the clutter for you.

By The Way, what is LuxStory?

LuxStory Media is a Cannes award winning, end-to-end boutique content company with a home base in Toronto and a global network of content creators. We provide strategy, production, post production and social media management for a wide range of clients in the travel, hospitality and real estate sectors. We work directly with the brand, collaboratively with agencies and maintain a curated roster of creators and influencers.

Sorry, I’m not interested ….

We don’t take offense, we promise. We are sad to see you leave but completely understand if you’ve got this covered. Simply click on the ‘unsubscribe’ button and we will cross you off our list.

Here is a sneak peek of what you can expect from us next.

Strategies For Staying Connected: Tips on what to post online during this time.

Strategies For Staying Connected: Engaging with Influencers in unprecedented times.

April 21, 2020 | Issue No 01

Welcome to Strategies for Staying Connected

A welcome message from our Co-Founder Bhargavi Varma.

MEET THE TEAM

Bhargavi Varma

Co-Founder

Connie Contardi

Co-Founder

Vanessa Chopra

Director of Marketing and Business Development