April. 2020 | Issue No 02

Strategies for Staying Connected

Tips on What to Post During this time

We kick off our first newsletter in our online conversations with you with a guideline to double down on connection, relationships and community.

You might feel at odds showing up on social media at a time when people, be it your staff, your customers and your personal networks are going through a wide range of emotions. Admist this chaos, it is important to recognize that businesses, especially in the hospitality and travel space, can still be a source of joy, kindness and hope to the community. Understanding that creates a space within which to do things perhaps a little (or lot) differently that you have before.

To your community you might be looked upon to keep them in the loop regarding what your businesses’ needs are in order to continue serving them well. That can be done with real time updates and asks on social media, where most of our conversations have shifted. Don’t be afraid as a businesses to ask for what you need. That’s what will keep the people who care about your business informed and aware of your what to do. Provide action items for those waiting and willing to help.

How is your business doing? How are your products/services going to be available to clients and customers? What is your plan for the time being? Commit to showing up for your audience and community in this difficult time. Don’t be afraid to show behind-the-scenes and let people in. Humans are looking for connection in this isolation, so keeping it real will serve you well long term and engender loyalty among your followers and guests. Strengthening your bond with guests now will lead to recommendations and revenues later on.

Here are some examples of brands that are doing this well:

How can your people who do have the means to help offer a hand? Do you have gift cards available? Do you have specific products or services that would be especially helpful during this time?

Here are some examples of brands that are doing this well:

How are you handling this shake up? What takeaways or perspective shifts are you experiencing? Are there realizations that would believe would be valuable to share, or do you have tips for others going through anxiety or fear? Giving away value will endear your community to you and help to continue building a strong foundation of of trust.

Considering how many parents are now home-schooling children, developing educational materials to engage kids and parents to make learning fun is another smart move. For example, on O’ahu, Iolani Palace has a collection of virtual experiences and activities for kids while the Waikiki Aquarium is offering free marine animal drawing lessons with a local artist.

LuxStory is happy to help brands looking to craft this type of content in a brand voice and tone that fits your business. Recognizing the current landscape for our community of travel & hospitality brands, we choose to offer value to you by providing a deferred payment plan option for new clients.