Introduction

Virtuoso is known as one of the leading travel advisor networks. Using their roster of educated and connected travel advisors; they focus on helping customers plan exciting and memorable trips that are cost effective. Virtuoso is also known for creating lists of must-go travel destinations, including their lists of top 10 travel destinations for Americans and Canadians. This year, LuxStory Media produced
online editorial videos for Virtuoso, tailored to maximize the reach of their top 10 lists as well as assist with the company’s PR efforts.

The Problem

When creating online content many companies take the classic approach of putting their data together and publishing a written article. This is effective, however audiences these days want to see visuals, especially when it comes to travel. To be able to see the stunning views and the culture within a foreign city, the viewers feel more inspired to take a trip themselves.

What We Did

Alice Marshall Public Relations and Virtuoso reached out to LuxStory Media to help create two online editorial videos summarizing their top ten travel destinations. The videos showcased the top ten destinations that Americans and Canadians are traveling to during the fall and winter months. We sourced footage of each city that highlights its unique features. This, when combined with the narration, takes the audience on a trip around the world. Each city has a 10-20 second part in the video, giving the audience a short, but effective glimpse into each destination. Thus, inspiring them to get out there and experience these places themselves.

Result

With a combined 30,000 views the videos reached a wide audience. Both videos were distributed online to a variety of publications. They can be seen on The Huffington Post, USA Today, MSN, and Yahoo, among others.