About

Owned by Fitzrovia, The Waverley is a boutique rental building, located in the heart of Kensington Market in Toronto, Ontario.

With an opening date of April 2021. This impressive rental building will offer residents an in-house café, a pet spa, a dog walking service, a state-of-the-art fitness facility, an app allowing fob access and thermostat temperature control through the resident’s phone, masterfully designed suites, and the list goes on. The Waverley is the future of premium rental building.

Challenge

The Waverley looked to LuxStory to launch their social media accounts. The main goal was to showcase their impressive rental building through social media to attract a younger demographic.

LuxStory was then hired to create social media and digital content, and manage the social platforms, focusing heavily on Instagram. LuxStory launched The Waverley Instagram page in September of 2020 and created easy-to-follow content calendars with the imagery, captions, and hashtags to be used for easy approvals.

We looked to incorporate the following examples as our strategy to appeal to a younger demographic: interesting, eye-catching photography, using a cool, younger tone of voice, featuring hot spots in the area the building is located, heavily focusing on community management to seek out potential renters, emphasizing on the one-of-a-kind amenities to increase brand awareness, and asking questions in the copy to increase engagement.

OnGoing

Over four months of creating content and managing social platforms, The Waverley saw consistent growth on the Instagram page.

Impressions of the page skyrocketed within two months with a jump from 4000 to 100,000 impressions from October to November.

This increased brand awareness and aided the growth of the page. The Instagram page grew organically to over 500 followers within 4 months through posting consistently, community management and creating content that included at least one of the four main pillars: inspire, educate, promote, entertain.

Overall, the launch of The Waverley social media account was very successful and continues to grow consistently.

We are excited to continue working with The Waverley and Fitzrovia Real Estate.