TripAdvisor Introduces Property Videos

TripAdvisor Introduces Property Videos

TripAdvisor is the world’s most influential travel website and one of the largest travel marketing channels for hospitality businesses. Using TripAdvisor’s features, such as the newly launched Property Videos, can effectively can help win guests and grow your business.

TripAdvisor’s new Property Videos feature is as way for businesses to engage with potential guests and travelers.  Setting yourself apart in a crowded market through static images can be challenging.  Property videos allow you to connect directly with potential travelers in a dynamic way. It brings your property and the people that make it special come to life with story, emotion and a unique voice.

How To Incorporate Property Videos Into Your TripAdvisor Strategy:

– Highlight key areas and bring them to life
– Interviews with key members of your team (i.e. a talented Chef, a friendly front desk agent, the property’s interior designer) that will convert a potential traveler or keep a loyal guest returning
– Special announcements! Use video to build excitement for an anticipated renovation or special event
– Capture the essence of your brand through a storytelling video

Our client Fogo Island Inn commissioned LuxStory Media to produce a cinematic, story-driven brand video that would visually capture and convey the essence of the inn and its surroundings.  This video is now being used as an asset on the Property Video feature to capture and convert potential travelers and guests on their TripAdvisor profile, an important channel and tool for their marketing team.

Visit Fogo Island Inn’s TripAdvisor page to view our brand story video and to see how our client is using TripAdvisor’s Property Video feature to win over guests!
Please contact us to schedule a call about your brand storytelling video and learn more about how we work with brands and agencies.