Tourism Toronto Case Study

Client: Tourism Board
Location: Toronto, Canada
Video: Marketing

BRIEF

More and more research shows that children play a fundamental role in the decision making process for family travel. Recognizing this trend, Tourism Toronto tasked their agency, BookMark Content and Communications, to find a way to get this young audience interested and excited about all the kid-friendly activities Toronto has to offer as a destination.

STRATEGY

The agency built Yo-Toronto, an interactive microsite that invites kids to engage with the destination online through videos, quizzes, jokes and games. LuxStory Media was engaged by the agency to produce nine fun and engaging videos for the site under record production timelines. This is the first time a tourism bureau has launched a site of this kind for kids to plan their travel and get excited about the destination.

OUTCOME

Over the two seasons that the website has been live, pages viewed per visit have increased by +121%. In addition, there has been an +11% increase in share of returning visitors, who have increased their average length on site by +251.6%. The interactive map on the homepage (measured by clicks/visits) also experienced an increase of +195%.

Tourism Toronto: Royal Ontario Muesum
Marketing Video

Tourism Toronto: Ontario Science Centre
Marketing Video

Tourism Toronto: Art Gallery of Ontario
Marketing Video

Tourism Toronto: Hockey Hall of Fame
Marketing Video

Tourism Toronto: Canada’s Wonderland
Marketing Video

Tourism Toronto: Ripley’s Aquarium
Marketing Video

Tourism Toronto: Toronto Zoo
Marketing Video

Tourism Toronto: CN Tower
Marketing Video

Tourism Toronto: Casa Loma
Marketing Video