Client: Tourism Board
Location: Toronto, Canada
More and more research shows that children play a fundamental role in the decision making process for family travel. Recognizing this trend, Tourism Toronto tasked their agency, BookMark Content and Communications, to find a way to get this young audience interested and excited about all the kid-friendly activities Toronto has to offer as a destination.
The agency built Yo-Toronto, an interactive microsite that invites kids to engage with the destination online through videos, quizzes, jokes and games. LuxStory Media was engaged by the agency to produce nine fun and engaging videos for the site under record production timelines. This is the first time a tourism bureau has launched a site of this kind for kids to plan their travel and get excited about the destination.
Over the two seasons that the website has been live, pages viewed per visit have increased by +121%. In addition, there has been an +11% increase in share of returning visitors, who have increased their average length on site by +251.6%. The interactive map on the homepage (measured by clicks/visits) also experienced an increase of +195%.