Kamalame Cay Case Study

Client: Hotel
Location: Andros Island, The Bahamas
Video: Custom-To-Publication

BRIEF

Kamalame Cay is a private island resort off the coast of Andros Island of The Bahamas. The hotel offers an authentic Bahamian, barefoot luxury experience that is counter to the all-inclusive and luxury hotel options on New Providence Island and Paradise Island in The Bahamas.  The property needed video assets to convey the escapism and experience of Kamalame Cay.

STRATEGY

A custom-to-publication video is more effective than a marketing video because it is a marketing video with credibility. Consumers respond to brand videos featuring a credible source or voice of authority, such as a journalist.

OUTCOME

LuxStory Media, through its relationships with Elle Canada, pitched and secured print and video coverage in the publication for the property. A video diary featuring the editor on assignment was produced, along with social content to support it. The video was promoted heavily by Elle Canada along with the print story in the summer 2015 issue of the magazine. The video is currently on the home page of the property’s website and is used in Kamalame Cay’s marketing and PR efforts.

Kamalame Cay
Custom-To-Publication Video

Kamalame Cay
Social Video

Kamalame Cay
Social Video