FOGO ISLAND INN CASE STUDY

Client: Hotel
Location: Newfoundland, Canada
Video: Custom Content, Editorial, Social, PR

BRIEF

Fogo Island is located off the Northeast Coast of Newfoundland, Canada. Fogo Island Inn is located on this island. It is an award winning, luxury boutique hotel that is an initiative of Shorefast Foundation, a registered Canadian charity founded by Zita Cobb.

The property did not have a video asset library and needed assets for speaking engagements, travel and trade marketing as well as a new website.

STRATEGY

Fogo Island Inn commissioned LuxStory Media to produce a suite of premium, cinematic, story-driven videos and strategically distribute them to targeted press, online publications and digital platforms. Fogo Island Inn’s directive was to visually capture and convey the essence and sense of place of the property and its surroundings.

OUTCOME

LuxStory Media worked with award-winning filmmakers to produce a story-driven, micro-documentary on the property. Through strategic relationships with press and editorial distribution, the video was featured in multiple outlets including USA Today, Postmedia’s newspapers, Huffington Post, AOL, MSN Travel, Azure Magazine. The video also acts as the property’s marketing video and lives on their website and social platforms, garnering over 130K+ views and 3000+ shares on Facebook alone.

LuxStory Media also produced custom-to-publication videos to support print stories with freelance journalists for Yahoo! Travel and Metro News on press trips at the property. We secured and co-ordinated the press trip for Yahoo! Travel to Fogo Island Inn with Amber Gibson, a journalist on the LuxStory Media roster.

The video has received a Cannes Award, a Stevie Award and a Telly Award for Video Of The Year.

Fogo Island Inn
Storytelling Video

Fogo Island Inn
Custom-To-Publication Video

Fogo Island Inn
Custom-To-Publication Video

Fogo Island Inn
PR Video/Video News Release (VNR)

Fogo Island Inn
Social Media Videos